• Direct Trade vs Fair trade

    In the coffee world, fancy and foreign jargon gets thrown around on a daily basis which can leave the unassuming consumer slightly confused. This article is hoping to clear up some disparities in a small sector of the language. You may have recently picked up a bag of coffee in your local grocery store or coffee shop that had a little “Fair Trade” certification on it. This is thought to be a good sign, but it's actually just a great start. Fair Trade certification is a similar concept to Certified Organic which is a topic we will be touching on in a different blog post. Here, we will clear up the differences in Fair Trade vs Direct Trade.